This is an anti-"Stand Your Ground Law" PSA from the Coalition to Stop Gun Violence recreates the night Trayvon Martin was shot to death by George Zimmerman using pieces from the 911 calls made that night from Zimmerman and nearby residents.
It's powerful enough to get their message across, but probably only to people who already agree that Stand Your Ground Laws are stupid. Since their call-to-action is for people sign an online petition against these laws, it's a good way to let people know that the petition exists; I have a feeling this will get a lot of attention.
For people who defend the Stand Your Ground Laws, they'll most likely find this PSA to be enflamatory, and then continue to site self-defense. Whatever. It will give the media something to talk about for a few days which is why the organization spent what seems to be a decent amount on production value.
Does the thought of cable news networks talking about this PSA and Stand Your Ground make anyone else want to slowly slice their nose off with a cheese-peeler?